WPA Health Insurance has quietly built a reputation for excellence in the UK private medical insurance market, consistently outperforming larger competitors in customer satisfaction and claims handling. With a focus on transparency, flexibility, and digital innovation, WPA is becoming a preferred choice for individuals and SMEs seeking reliable, high-touch cover.
Which? Recommended Provider Two Years Running
In August 2024, WPA was named the only Which? Recommended Provider for Private Medical Insurance for the second consecutive year. The consumer champion praised WPA for its 82% Claims Score — well above the industry average — and highlighted its leadership in speed of claims settlement, clarity of terms, and customer communication.
Mark Southern, WPA's Sales and Marketing Director, stated: “This accolade underlines our commitment towards providing exemplary customer service and value for money.” The recognition reflects WPA's culture of treating customers as they would wish to be treated — a principle embedded in every aspect of their operations.
Partnerships and Digital Expansion
In 2025, WPA signed a four-year contract with Ramsay Health Care UK, reinforcing its commitment to high-quality clinical care and digital access. The partnership includes innovations like direct booking via Doctify, allowing WPA members to schedule appointments seamlessly. You can read the full announcement on Ramsay Health Care UK.
WPA customers benefit from access to 34 Ramsay hospitals across England, with freedom to choose consultants and facilities. This flexibility is a key differentiator in a market often constrained by network limitations.
Underwriting and NCD Improvements
WPA recently enhanced its Complete Health product with simplified underwriting and a more generous no claims discount (NCD) structure. From November 2025, small claims under £250 will no longer affect a customer's discount level, and a new 15th tier allows up to 73% off premiums. These changes reward loyalty and remove penalties for minor healthcare expenses. Full details are available on myTribe Insurance.
WPA also streamlined its online application process, removing disclosure questions about criminal convictions and financial history. This makes switching providers easier and more accessible, especially for SMEs and freelancers.
With half a million customers across the UK and a growing reputation for service excellence, WPA Health Insurance offers a compelling alternative to larger brands. Its blend of customer-first values, digital innovation, and flexible coverage makes it a standout in the evolving UK health insurance landscape.
